Understanding Residential and Consumer Mailing Lists for Better Business Promotion

Consumer mailing lists play very significant role in e- Commerce expansion. The consumer list is the database or information of potential customers. With the targeted demographics, the consumer lists offer personalized services and information to various businessmen who could use some expansion. Most of businesses which are in start-up phase or stopped growing because of the lack of customers or blindfold marketing, can utilize the benefits of these lists. They can send e-mailers, promotional materials and catalogs to them but to make the most of these lists it is very important that marketers and businessmen understand the value of mailing list selection.

Mailing lists are of two types: consumer mailing and residential mailing lists. The later is also referred as saturation or occupant lists. The residential list is bulk list of postal addresses. It contains the addresses of residents completely qualified from the U.S. post office. This data is updated on monthly basis. Based on these address lists, you can pull certain statistics and information on potential customers such as average income, lifestyle and the other eligibility criterion. For instance, you would not like to offer high-end furniture to a person who is living in one room apartment. Every deliverable of this list can help you to reach every mail box and communicate your business. If you are running a restaurant or coffee shop, want to promote a religious program for church, this address based residential list is for you.

You can contact many compilers to get these lists. You can find them online as well. The residential mailing list is very cost effective. You can also ask your compiler to provide you a saturation list to reduce the charges further. It implies that majority of the addresses (about 90 percent or more) come from the same route. It should also be in a walk sequence which means the addresses are within walking distance for the U.S. postal service delivery. Both inexpensive and easy, the address lists compilation can save a lot of money for your business.

Though, the residential lists are not fit for the businesses which are looking for more targeted and aggressive market approach. They prefer consumer mailing lists for more accurate information on the customers. Compiled from various sources such as telephone directories, credit cards, mail responders and other records, the consumer list is expensive but a sure-shot guarantee of increasing results, revenue and sales.