For some businesses, including charities and non-profits that rely on contributions to keep afloat, mailing lists are vital. Whether it is vital or just convenient because of the amount of time and money saved, mailing lists are an option that businesses should consider.
Mailing lists compile the current addresses and zip codes of leads for a company’s marketing campaign. They enable businesses to spend more on their advertising and marketing departments and their products instead of hiring employees to investigate and keep current lists, which are already readily available from list brokers.
Companies notify the list brokers of which demographic standards their customers typically have and who they would like to send their postcard, advertisement, coupons, or mailing to and then the brokers provide the companies with the corresponding lists of potential customers, whether they be individuals or businesses. Demographic filters may include the age, gender and property value of the individual customer, as well as their past spending habits which may indicate whether they are likely to purchase a given company’s product or service. For example, a business may want to market their new product to females who are 30-35 years old and rent apartments and a mailing list would enable them to cut out hours of tedious research and instead directly aim their marketing campaign towards their target audience.